BET Hip-Hop Awards Honours UK Artists

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BET International, Senior Vice President, Michael Armstrong recognised that the UK is a
key region as he is contemplates launching the BET brand in global markets.
Armstrong commented, ‘We’re pleased to include the top UK hip hop act in our 1st
annual hip hop awards show.

As we prepare to reassert BET’s brand around the world, the UK is clearly a market
where we plan to have a presence. It’s good to know that with the help of our UK
partners, British fans will have the opportunity to send their top hip-hop act to Atlanta,
Georgia to represent their country.’

British hip-hop fans are expected to play an Interactive role by nominating their favourite
acts through a groundbreaking association between MTV Base and 1 Xtra BBC that
allows fans to nominate their favourite UK Hip Hop acts via Interactive Television and
the Internet. Furthermore, 1Xtra BBC is giving the opportunity for British fans to win
tickets to attend the event live in Atlanta, Georgia in November as part of the
promotional package.

The power of the BET brand is undisputable with the primary BET channel reaching
more than 83 million households according to Nielsen media research, and can be seen
in the United States, Canada and the Caribbean.

BET is the dominant African-American consumer brand; 1 Xtra BBC’s hip-hop presenter
Semtex added his weight to the growing Industry excitement when he observed: ‘This is
a massive opportunity to present some of the most creative and innovative talent
originating from this side of the Atlantic. It is time for our Hip hop artists to break into the
lucrative US market.’

British Hip Hop Nominees will be announced on 12 October; voting will take place until
27 October on 1 Xtra BBC and MTV Base. The UK winner will be announced on 1st
November.

For further information and requests please contact Glen Yearwood on 0207 053
2172 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call Donna Morgan on 0207 053
2175 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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