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THE chief executive of an agency charged with regenerating the North West has admitted sending a racist joke in a text message. Steven Broomhead, who heads the North West Development Agency, apologised after it emerged he had sent a joke about a Pakistani shopkeeper via text.


He said: "I received an inappropriate text message to my mobile phone. Without thinking, I forwarded the message on to the mobile phone of an individual outside the NWDA.

"Forwarding this message was an error of judgment on my part and is something that I deeply regret.

"It was inappropriate and thoughtless and does not reflect my personal opinions in any way.

"There was no intention on my part to cause offence and I would like to apologise unreservedly for any offence I may have caused."

The NWDA is responsible for supporting business growth and encouraging investment; connecting the region through effective transport and communication infrastructure and promoting the region's quality of life.
 
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